Ways to Use the Search Engine Effectively

Tuesday, February 9, 2010
By Kevin Hill

Cyberspace is a great place rich in helpful resources, which you can access through a virtual search engine. A search engine works in a very simple way; it will explore the resources available on the internet and produce results based on your query. They will allow a web user to use keywords in the search engine box and will in turn use crawlers to trace the sites or the pages that match your specific request.

That said, getting the most relevant information as pertaining to your query is the challenge because each new day a lot of websites come into existence. A simple request like “web hosting” on a search engine like Google will return 149,000,000 results. How to know the most useful result is the task hence will create an ‘information overload” of some kind. Its no wonder users will always doubt the quality of the resulting information.

The best thing about the search engines is that they will display all web pages that have any or all the words you keyed in on your search query. This leads us to that critical question, how do I get the specific information that I want? There are a number of techniques you can apply to ensure your search query is more narrowed down hence get more relevant results.

For example, you can use the “+” operator and modify your search query to something like “web hosting + windows”. This will give you results of all websites that offer windows hosting. Another alternative is to use “AND” Boolean operator. If you used the “-” operator, i.e. “web hosting-windows” It will communicate to the search engine that it should display all results minus anything related to windows. This is just like using the “NOT” Boolean operator.

Some search engines will use keywords such as NEAR, ADJ etc and in this case, when for example you use the NEAR operator, it will search for all keywords that are specified in the search engine query within some very close proximity of each other. As such, the search engine will ensure that the keywords are available in the same page and appear near each other. The ADJ operator on the other hand filters through strictly and returns only pages where the keywords are next to each other.

Another technique to ensure you get great results is to key in a sensible query. Utilize words that you feel will appear in the website you’re searching for. For example, “web hosting” is more sensible than “I want web hosting”. Be advised that search engines will do away with such words like “of”, “for”, “a’, “in”, “at” etc. Of equal importance to keep in mind is that search engines will always have a ‘tips’ page that will contain info specifically meant to enlighten you on how to make a more relevant search on the search engine. It’s always advisable to read such tips.

Major search engines today have an advanced search option that comes in handy if one isn’t proficient enough at using search operators while conducting their online searches. Searching on the internet is one thing, finding what you are looking for is another thing altogether, but both can be easy if you have the know-how to do it.

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