Archive for June, 2008

This question was posted on an internet forum the other day.

“Hi everyone, I’m relatively new to IM and I’ve just finished a website that I was working on for the past few weeks. The web site has a navigation bar on the left and one of the pages has a list of all the articles I wrote. It is a dog website.

Now for my question

I know that I have to built backlinks to get indexed and achieve good serps. Now do I build backlinks using the web site address that takes the reader to the home page or do I build the links to the various pages found on my website?

Any input is appreciated”

This was my response:

Hi,

Both.

One easy way to do this is by article marketing.

This is what I would do:

Find 30 long tail keywords (go here:
http://tools.seobook.com/keyword-tools/seobook/) that have between 2-7
searches per day and under a 1,000 results returned in Google for those
keywords in quotes (this will work with 50 searches and up to 10,000
results, but the results will be much faster with the first set of numbers).

Write 30 articles with the long tail keywords as titles to your articles.

In your signature box use 2 of the long tail keywords as anchor text for pages of your website.

Example:

To learn more about House Breaking Your Dog click here=><a
href=”http://yourdomain.com/index.html”>Long Tail Keyword #1</a>
Read more articles here=><a href=”http://yourdomain.com/page1″>Long
Tail Keyword #2</a>

For the next article use long tail keywords #3 & #4 (and so on).

Submit these articles, one per day for 30 days to Ezine Articles.

When the article goes live on Ezine Articles go to
http://www.socialmarker.com/ and bookmark your article to at least 10
bookmarking sites.

There is more that you can do, but this is a great start. Your site and its
internal pages will be indexed quickly. If you do your keyword research
properly, you will be on the 1st page of Google for your keywords.

Best,

Scott

Comments 4 Comments »

Here is a brief overview on how to get on the first page
of Google in a few hours (certainly less than a day).

The first part begins by finding that elusive ‘long tail keyword’.

This is part science and part art.

Let’s assume that our niche is ‘Hoodia’.

Go to http://tools.seobook.com/keyword-tools/seobook/
and type hoodia into the search box.

Eventually, we are looking for a keyword that returns less
than a 1,000 results in Google and has something like 2 to 7
searches per day.

Scroll down and one keyword that you will find is ‘hoodia
weight loss pills’. This has about 26 searches per day on
Google and is still too high.

Click on the keyword to drill down. Here we’ll find one of
the keywords ‘pure hoodia cactus weight loss formula’ which
has 3 searches per day on Google and 236 returns for results.

This is very good and it is easy to rank on page one for this
keyword. However, this is not good enough and this is where
a lot of beginners make their mistake.

We need one more element if we are going to make any money.
We need a long tail keyword that is also a buying keyword.

A buying keyword is one that someone types into the search
engine when they are ready to buy and not just doing research.

As an example: ‘best place to buy hoodia’. This keyword returns
689 results in Google. Plus, it is obviously a buying keyword.

Here’s what you do:

Post an article to your WordPress blog titled ‘Best Place To Buy Hoodia’.

Find 4 to 11 long tail keywords with 2 to 7 searches per day that return
less than 1,000 results in Google.

Go to http://www.socialmarker.com/ and bookmark your new post
(click on the title of your post and copy and paste title which should be
http://yourdomainname.com/best-place-to-buy-hoodia).
Include Digg, Reddit, Stumbleupon, Propeller, Mixx & Technorati.

Add the RSS feed for this article to:
http://www.bloglines.com/
http://www.feedage.com/
http://feeds2read.net/
http://friendfeed.com/
http://www.lifestream.fm/
http://www.profilactic.com/

That should do it. 24 hours or less on the first page of Google for
your keyword. Good luck and let me know how you make out.

Best,

Scott

p.s. If you want to automate the process with a lot more RSS feeds, check out RSS Success.

p.p.s. Please leave your comments.

Comments 5 Comments »

There are two phrases that you hear over and over again in
internet marketing. The first one is that ‘Content Is King’.

This is more true than anybody realizes, even more true than
the folks that preach it.

You see, Internet Marketing is a very recent pheonomena. It
is a young field still in its infancy. As a result, things can and
do change extremely fast.

One side effect to this is that people are always discovering new
ways to manipulate the system.

In other words, they discover tricks to drive traffic to their site.

There are numerous resources to teach you how to do these things.
Products come out practically everyday trumpeting their methods
for driving traffic to your site.

You can master SEO (search engine optimization), learn blogging,
set up blog forums, posting on forums, how to get backlinks, how
to do keyword research, PPC (pay per click) and on and on and on.

Don’t get me wrong. These things actually work and lots of people
have made lots of money by discovering how the system works and
exploiting it. But things change. Google changes their algorithims
and at least for a little while, everything goes into the crapper.

But I’ll tell you one thing that does not change, ever. Content.
People want and need quality content.

If you create fresh, quality, original content, you will beat every
system out there every single time.

Yes, in the short run, tricks will win out. Eventually though, those
sites are sandbagged. Their links will be dropped. At some point
these webmasters have to move on and find a new method to drive
traffic to their site.

There is one thing that will always work and that is Content. Put
original, quality traffic on your site and you will get traffic. Write
original articles and submit them to directories and you will get
traffic.

This method will never die. Ever. This method is so strong that I’ll
venture to say that you don’t have to know SEO or anything about
keyword research. Yeah, it helps, but the truth is that you don’t need
it. It may take a little longer, but not only will it work, it will also
stick.

If you write content that is geared to the human reader (and not bots),
the SEO and yes, even the keywords will take care of themselves.

Sometimes I write my articles with long tail keywords. At other times
I write an article with a title that I find catchy. Guess which one gets
read more and gets me more backlinks. Right, the catchy title.

Yeah, my long tail keywords end up on the first page of Google for my
keyword. So what. Google Analytics show that I get 45% of my traffic
comes from search engines. Guess where the other half is coming from?

By the way, my articles direct my traffic to my salespage. My search engine
traffic is going mostly to other pages on my site (for my long tail keywords).
Guess where my sales are from?

Anyway, I think you get my point. The truth is that different approaches
work for different people. If, however, you are just starting out you should
seriously consider the following two things.

1/ Put quality, original content on your site (this is the real “stickiness”).

2/ Submit quality, original articles to article directories.

As far as I’m concerned, this is the best way to get started.

Comments 1 Comment »

Here are the url’s of the sites in the video:

Master Resale Rights - http://www.master-resale-rights.com/

Private Label Sales - http://www.privatelabelsales.com/

East List Builders - http://www.easylistbuilders.com/

3 Small Things:

a/ Please leave a comment

b/ Please digg this page

c/ Pass it on to someone that can use it

Any questions, I can be reached at scottsoloff@gmail.com

tags: affiliate marketing,internet marketing,make money online,plr products,
private label rights

Comments 6 Comments »

I haven’t quite crystalized my thoughts on the subject just yet, but here goes.

Basically, everyone in internet marketing is doing the same thing.

They have a website, have a free offer, build a list and market to the list.

Now, I realize that this works very well for many marketers. But, I am noticing some interesting trends with my own sites. Such as, people sign up for my list but don’t open my emails (that could easily be my own fault).

On the other hand, most of my sales come from my websites (blogs).

My blogs are very interactive and have what I like to refer to as ‘high stickiness’. By stickiness I am not just referring to how long visitors stay on my site. ‘High Stickiness’ is when visitors bookmark your site or sign up for your RSS feed and keep returning to your site.

My most interesting statistics are how many visitors bookmark and return to my site (over 46% of my visitors add my site to their bookmarks and 77% of my traffic comes from these visitors).

These numbers are very significant.

The other remarkable item is how many people sign up for my RSS feeds.

This leads me to believe that while email marketing is not dead, it is important to understand how captivating your site/blog should be.

Recently, I saw a Forex site for sale. This site had, literally, no stickiness. I have no idea what the seller has in mind, other than to make money from selling these worthless sites.

This brings me to my point. My present thinking is that if you wish to be successful with internet marketing you need a site that your visitors want to read and to visit repeatedly. This is the real challenge.

Because, once you accomplish this things like driving traffic to your site should be relatively easy.

As always, please share your comments.

Best,

Scott

Comments 1 Comment »